I played a key role in launching Studio 368 alongside co-founder Casey Neistat, contributing to the creative foundation and early development of the brand. As part of the core team, I worked across art direction, brand identity, product development, marketing, and merchandise to help shape the visual language and cultural presence of the project. Operating from 2018 to 2024, Studio 368 functioned as a multi-disciplinary creative hub in New York City—bringing together a production studio, community workspace, content agency, performance venue, gallery, and café under one roof. The mission of 368 was to support creators by fostering collaboration, inspiration, and opportunity, building a space where creative people could connect, grow, and bring ambitious ideas to life.