Biography

Jerami Goodwin is a multi-disciplinary artist and creative director based in New York City. His work spans fine art, branding, fashion, content production, and experiential design, blending artistic vision with cultural storytelling. As both an artist and creative strategist, Goodwin has spent the past decade building projects that exist at the intersection of art, media, and contemporary culture.

Originally emerging from New York’s tattoo scene, Goodwin began tattooing in 2011 after teaching himself the craft, quickly developing a celebrity clientele that included Lindsay Lohan, A$AP Ferg, and Luka Sabbat. During this period he expanded into fine art, developing a painting practice that has since been exhibited in dozens of shows across the United States. His work has cultivated an international following and collector base, and in recent years he has painted large-scale murals in New York City, Los Angeles, and Washington D.C.

In 2016, Goodwin founded the downtown gallery 99 Bowery, where he showcased influential New York artists including RAE BK, Ricky Powell, and hip-hop pioneer DJ Kool Herc. During this same period he launched the fashion label Soho Ski Club, an elevated streetwear brand rooted in New York culture, where he continues to serve as Creative Director, leading brand identity, campaign development, merchandising, and digital storytelling.

Alongside his artistic work, Goodwin has built a career as a creative director and brand strategist. He previously served as Art Director at Studio 368, the multidisciplinary creative hub co-founded by Casey Neistat, where he led merchandise development, spatial design, and creative initiatives across media and community programming. He later produced large-scale experiential events at LUME Studios in Tribeca, overseeing event concepting, talent coordination, vendor negotiations, and full-scale production.

Currently, Goodwin works as Brand and Content Strategist for Overall Murals, where he leads national brand positioning, digital storytelling, and visual identity strategy while producing high-impact content and partnerships that expand the reach of public art.

Through murals, fashion, galleries, digital media, and community spaces, Goodwin’s work reflects a commitment to building culture through collaboration, storytelling, and bold visual identity.