At LUME Studios, I oversaw the creative and operational production of live experiences within a transformable gallery space in Tribeca designed for content and brand activations. I managed all aspects of event production—from developing event concepts tailored to client goals, audience demographics, and available resources to selecting locations, hiring performers or speakers, and designing the overall visual environment. I coordinated closely with venue teams to manage logistics, resolve technical needs, and ensure seamless execution from planning through event day. In addition, I negotiated vendor and partner contracts on behalf of clients, securing favorable terms while delivering high-impact experiences including corporate launches, retail activations, pop-ups, film screenings, and fashion events.